In business, numbers don’t lie, so here are a few noteworthy statistics: On an average, 250 Cups of espresso and coffee drinks are sold per day at almost any espresso business with a great visible location. Capture your audience by adding a special URL, Quick Response code (QRC) or promo code, allowing you to track campaign results. Consumers have an average 65% ad recall rate. Now that is much better and a 1% response from Direct Mail, agreed? Read more.